Marketing Common Sense

2010-07-31T22:34:00.000-07:00

Marketing is really common sense, or is it?

Just put yourself in your intended demographic's shoes and figure out what attracts them, right? Sounds simple but the problem is if your interests are not the same as theirs you can't always relate.

This is where you need to study your target audience. The more you do this and get inside their heads the more success you will have at satisfying their needs. A 45 year old shoe salesperson will need to seriously do this to capture the lion's share of the teenage footwear market.

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Marketing Common Sense